Erika Brown

About Erika Brown

Strategic, self-driven, and ambitious social media and channel optimization lead I graduated from Wrightstown High School in 2012, diploma in one hand and a newborn in the other. With financial struggles and a baby to care for, college wasn’t in the cards— but life had other plans for me.Those early challenges shaped who I am today: resilient, self-driven, and someone who craves a good challenge. I started my marketing journey in 2013 as a Bilingual Customer Service Rep for a local business and within three months, jumped onto their Social Media team.In 2016, I took my next big step at Kimberly-Clark as a Community Manager and was promoted to a senior role within two years. My constant hunger to learn new tools and take on new projects eventually led me to Cisco, where I started as a Social Bridge Agent and grew to manage four Cisco accounts (Networking, Meraki, Data Center, and Service Provider).Now, I’m diving into my next exciting challenge: leading the Cisco YouTube channel strategy. It’s been a wild, rewarding ride so far — and I\'m just getting started.Skills- Experienced social media strategist - Spanish bilingual - Proficient in Sprinklr and other management dashboards- Deep understanding and hands-on experience with social analytics and listening tools- Strong analytical skills, including trend analysis and business insight identification- A self-driven and organized individual who proactively works throughout a cross-functional organization-Detail-oriented with outstanding creative problem-solving skills and the ability to generate customer-focused solutions

Experience

1. Youtube Manager

   Cisco

   Nov 2024 — Present

   Responsible for developing and executing a comprehensive YouTube strategy aimed at increasing channel growth, engagement, and traffic, while expanding brand and solution awareness. Key responsibilities include- Developed the overall strategy (channel, audience, editorial, governance, best practices)- Delivered our Cisco YouTube channel optimization which included auditing 14K videos and optimizing for SEO- Oversee the editorial strategy in collaboration with key stakeholders to maximize audience growth and retention- Meet monthly with other Cisco YouTube channel owners to provide insights and education on how to utilize YouTube to its full potential - Lead production and curation of content to fulfill strategy- Work closely with campaign and other cross-channel leads to help deliver content for customer journeys- Lead performance analysis and optimization activities- Mentor an amazing young professional by teaching the social media ropes while focusing on YouTube education and creative content in Adobe

Education

• University of Wisconsin-Fox Valley

  Associate of Arts and Sciences - AAS, Business Administration and Management, General

  2018

Skills

• Facebook
• Reporting
• Writing
• Bilingual Communications
• Customer Service
• Microsoft Office
• Sales
• Crs
• Web Analytics
• Sprinklr
• Microsoft Excel
• Spanish
• Microsoft Word
• Advertising
• Social Media
• Social Media Marketing
• Smart Systems
• Twitter
• Analytical Skills
• Marketing
• Risk Assessment
• Customer Satisfaction
• Training
• Teamwork
• Risk Management