Erika Augustyn
Regional Brand Director @The Estée Lauder Companies Inc.
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WORK HISTORY
Regional Brand Director @The Estée Lauder Companies Inc.
Developed and executed 360° marketing strategies, boosting MAC’s visibility, engagement, and purchase intent across key travel retail markets.• Maintained MAC’s #1 ranking among all Estée Lauder brands in the region by driving growth through strategic channel expansion and human capital development.• Collaborated with Global Brand Strategy to align regional initiatives with global vision, leveraging consumer and marketplace insights.• Led creative and media planning efforts, influencing all campaign facets for breakthrough advertising.• Partnered with Digital and Sales teams to create localized marketing plans, ensuring consistent year-over-year growth.• Re-engineered distribution strategies for Duty Paid channels, resulting in incremental growth and increased profitability.
EDUCATION
Nova Southeastern University
Bachelor's of Science, Business, Management, Marketing, and Related Support Services
Nova Southeastern University
Bachelor of Science (B.S.)
SKILLS
ABOUT ERIKA AUGUSTYN
Dynamic and visionary brand and marketing leader with 25 years of progressive experience at Estée Lauder Companies. Renowned for elevating brand equity, driving double-digit sales growth, and leading high-performance teams across regional and global markets. Expertise in strategic brand management, sales operations, marketing development, and commercial planning—delivering measurable results in both domestic and travel retail sectors. Adept at building collaborative partnerships, inspiring teams, and exceeding organizational goals.
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