Erika Anderson
Team Lead, Consumer Strategic Insights @Wells Fargo
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WORK HISTORY
Team Lead, Consumer Strategic Insights @Wells Fargo
San Francisco, CA, US
Leads Brand and Advertising consumer insights and market research program for this financial services company, working closely with senior executive team to bring the voice of the customer into strategic initiatives and decisions. Scope includes multi-channel advertising campaign and sponsorship analyses, corporate brand strategy and reputation monitoring, and messaging and media strategy. • Expanded and refined multichannel research program that assesses impact of $100MM+ advertising campaigns and guides campaign priorities and funding levels.• Provided timely, actionable insights into consumer sentiment to support Executive leadership through high visibility reputation crisis.
EDUCATION
University of California, Santa Barbara
BA Phi Beta Kappa
University of California, Santa Barbara
MA
ABOUT ERIKA ANDERSON
Results-driven leader in developing actionable strategic insights to support business partners and senior leaders with consumer input on brand/reputation, advertising, and new initiatives.
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