Erik Sandoval

Director of Storytelling @Graham Media Group

Orlando, FL, US

I lead the strategic growth of storytelling and content development across Graham Media Group’s television and digital newsrooms. Using my years of frontline reporting as a foundation, I guide journalists in creating stories that not only inform but also resonate with audiences across platforms.From breaking news to enterprise features, I work with reporters, MMJs, anchors, and producers to strengthen their storytelling, elevate on-air and digital delivery, and maximize audience impact.I design and lead newsroom trainings, interactive workshops, and personalized coaching that focus on visual storytelling, live performance, writing, pitching, and beat development. By partnering with news directors and editorial leaders, I help identify growth opportunities and build custom development plans that drive both individual success and overall newsroom performance.At the core of my work is a commitment to fostering a supportive, collaborative newsroom culture—one where journalists can experiment, grow their skills, and thrive with constructive, respectful feedback.

University of North Florida

Professional Certificate, Artificial Intelligence

University of North Texas

B.S., Journalism

Pilot Institute

Unmanned Air Systems