Erik Sandoval
Director of Storytelling at Graham Media Group
- Role
- Director of Storytelling at Graham Media Group
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Erik Sandoval
I’m an award-winning journalist and newsroom leader who believes local news doesn’t just…
Experience
Director of Storytelling
Aug 2025 — Present · Orlando, FL, US
I lead the strategic growth of storytelling and content development across Graham Media Group’s television and digital newsrooms. Using my years of frontline reporting as a foundation, I guide journalists in creating stories that not only inform but also resonate with audiences across platforms.From breaking news to enterprise features, I work with reporters, MMJs, anchors, and producers to strengthen their storytelling, elevate on-air and digital delivery, and maximize audience impact.I design and lead newsroom trainings, interactive workshops, and personalized coaching that focus on visual storytelling, live performance, writing, pitching, and beat development. By partnering with news directors and editorial leaders, I help identify growth opportunities and build custom development plans that drive both individual success and overall newsroom performance.At the core of my work is a commitment to fostering a supportive, collaborative newsroom culture—one where journalists can experiment, grow their skills, and thrive with constructive, respectful feedback.
Education
University of North Florida
Professional Certificate, Artificial Intelligence
University of North Texas
B.S., Journalism
1990 — 1993
Pilot Institute
Unmanned Air Systems
Skills
- Content Development
- Broadcast Journalism
- Multimedia Journalism
- Video Capture
- Social Media Marketing
- Community Journalism
- Feature Articles
- Cbs
- Raiser's Edge
- Television
- Html
- Landing Page Optimization
- Keyword Analysis
- Mobile Applications
- Convio
- Breaking News
- Online News
- Investigative Reporting
- Entertainment Journalism
- Editorial
- Digital Strategy
- Social Media
- Constituent Relations
- Social Networking
- SEO
- Digital Journalism
- Online Branding
- Crm
- Online Video Production
- Citizen Journalism
- Video Editing
- On-Camera
- Widgets
- Live Reporting
- Anchor
- Feature Writing
- Cms
- Videography
- Nbc
- Salesforce.com
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