Erik Kapila
Customer Loyalty Programs, CRM marketing, Credit Card, Subscription, Retail & CPG Leadership, Market Data Analytics, Customer Insights, Private Equity Retail.
- Role
- Director of Loyalty at Marcus Theatres
- Location
- Appleton, WI, US
- LinkedIn followers
- 500 followers
About Erik Kapila
I am inspired by finding new growth opportunities through Loyalty Rewards programs and marketing, CRM activations, consumer research and insights and post promotion analytics. My experience includes extensive team leadership roles in movie exhibition and consumer products retailer and supplier sides of the business. This includes several years in Rogers, AR leading an advisor team to Walmart. PREVIOUS ROLE:LEADING TOP TALENT DRIVES RESULTSAs the former Director, Category Management-US for Kimberly-Clark I was accountable for building talent / advantaged capabilities, developing insight-driven category growth strategies, translating these into retail drivers (assortment, merchandising, promotion in-store and online), and leveraging analytics and research to measure performance. UNLOCKING INSIGHTS DRIVES GROWTHI believe in the power of a great insight – one that can reframe a Category and unlock new growth opportunities for Suppliers & Retailers. Recognized as a transformational category management and insights executive I led an organization of 83 category team members at K-C where we increased Advantage and Kantar rankings by over 10pts over two years. In addition, I created insight-driven category growth strategies to guide brand innovation and go-to-market assortment and merchandising resulting in $33MM in incremental market wins in 2017.CATEGORY LEADERSHIP AND GROWTH PROCESS1) People - Recruited and developed top talent to enable sustainable growth.2) Growth Strategy - Improved Category and Brand performance through strategic insights and analytics. This includes optimal DPSM retail execution.3) Partnership - Developed indispensable partnerships with top Retailers and Partners.CONTACT e••••••••@gmail.com
Experience
Director of Loyalty
May 2023 — Present · Milwaukee, WI, US
Head of the Marcus Theatres Magical Movie Rewards loyalty program, subscription, Passports (packages of movies at discount) and consumer research. I also lead all CRM including targeted emails to members based on past behavior and preferences, segmentations, targeted member promotions (lapsed members, top members) and post promotions analyses.Transforming loyalty program to provide members with more choices on how they redeem rewards and delivering more benefits to drive more visits and long-term loyalty.
Education
Queen's University
Bachelor of Arts - BA
Skills
- Market Research
- Nielsen
- Retail
- Category Management
- Global Cross-Functional Team Leadership
- Brand Management
- Cross-Functional Team Leadership
- Advanced Analytics
- Data Analysis
- Marketing Strategy
- Segmentation
- Analytics
- Growth Strategies
- Business Strategy
- Trade Marketing
- Consumer Products
- Fmcg
- Market Planning
- Big Data Analytics
- Pricing
- Sales
- Categorization
- Product Development
- Predictive Analytics
- Key Account Management
- Grocery
- Leadership Development
- Customer Insight
- Competitive Analysis
- P&L Management
- Iri
- Leadership
- Forecasting
- Strategic Planning
- Strategy
- Pricing Strategy
- Spectra
- Management
- Ac Nielsen
- Account Management
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