Erik Hyrkas

About Erik Hyrkas

Communications and Marketing Specialist located in Carlsbad, CA. Skilled in copywriting, SEO, content management, journalism, and cross-team collaboration. A strong media and communications professional with a BA in writing and communications.

Experience

1. Content Strategist

   Ignite Visibility

   Mar 2025 — Present · San Diego, CA, US

   Direct comprehensive SEO content strategies for a diverse client portfolio, including enterprise, franchise, and small businesses, to drive organic growth and enhance online visibility.Develop and enforce brand-specific content guidelines, ensuring consistency and quality across all client materials.Lead and mentor a team of SEO content writers and editors, fostering collaboration and optimizing content production workflows.Client onboarding and SOP training for SEO team members, ensuring a smooth transition and consistent service delivery.Oversee and execute high-level copy editing for a wide range of client content, including blogs, press releases, and social media posts, maintaining a high standard of editorial excellence.Leverage a suite of industry-leading tools such as Monday.com, ChatGPT, SEMRush, and Grammarly to streamline content creation, analysis, and team management.

Education

• Lakeland University

  Bachelor of Arts (BA), Writing, General

  2005 — 2009

• Georgetown University

  Institute on Political Journalism

  2007 — 2007

Skills

• Multimedia
• Magazines
• Editing
• Photoshop
• Editorial
• Cross-Team Collaboration
• Video
• Internal Communications
• Media Relations
• Blogging
• Policy Analysis
• Headline Writing
• Resume Writing
• Social Media
• Newsletters
• Newspapers
• Books
• Publishing
• Marketing
• Copy Editing
• Journalism
• Research
• Crisis Management
• New Media
• Chicago Manual
• Email Marketing
• Storytelling
• Feature Articles
• Wordpress
• Ap Style
• Press Releases