Erik Helgeson
Student-athlete at Tufts University
- Role
- Marketing Intern at Trilogy Lacrosse
- Location
- Somerville, MA, US
- LinkedIn followers
- 500 followers
About Erik Helgeson
I am a rising senior at Tufts pursuing a degree in International Relations with a…
Experience
Marketing Intern
May 2025 — Present · New Providence, NJ, US
Cleaned and analyzed tournament and camp performance data using Microsoft Excel to generate insights for marketing strategy and operational improvements- Conducted large-scale data entry and scrubbing to improve accuracy and usability of internal databases- Leveraged CRM software (InfusionSoft) to manage contacts, track communication, and execute targeted outreach campaigns- Maintained ongoing communication with program directors and coaches to promote event re-engagement and upsell future tournament opportunities- Sent customized email communications to coaches, resolving logistics and registration issues to ensure successful event execution- Organized internal data systems by creating and refining spreadsheets, restructured file directories, and maintained organized digital records of media and customer information.
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