Erik Greeny
Manager, Global Demand Planning (Madden & College Football) at Electronic Arts (EA)
- Role
- Manager, Global Demand Planning (Madden & College Football) at Electronic Arts (EA)
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Manager, Global Demand Planning (Madden & College Football)
Jan 2024 — Present
Lead Global HD game unit and revenue forecasts supported with data-driven analysis and modeling for American Football portfolio (Madden & College Football)-Model pre-launch product life cycle and recommend data supported pricing strategies with a mind to grow incremental sales across software categories-Maintain software projections weekly at an item-level across multiple products and platform categories-Review bottoms-up forecasts and recommend adjustments to tie to sales trends, using comparative data, industry data, and marketing roadmaps-Influence new product launches with analysis on historical trends-Partner with supply chain teams to affect production and launch decisions-Present findings to leadership team and broader commercial organization.
Education
University of Washington
Bachelor of Arts (BA)
Skills
- Marketing
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