Erik Friedman
Senior Creative Executive | Award-Winning Storyteller | Expert in Brand Voice, 360 Campaigns & Performance Marketing | Driving Growth Across Streaming, Sports & Entertainment
- Role
- Creative Director - Peacock Sports at NBCUniversal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Erik Friedman
I’m an Emmy-nominated, award-winning creative executive with 15+ years leading…
Experience
Creative Director - Peacock Sports
Oct 2022 — Present · New York, NY, US
Create combustible cultural moments with the invention of smart, high impact, original creative that drives subscriptions, viewership and engagement with our world-class sports properties. Push creative boundaries with ideas and concepts that innovate and resonate with audiences. Collaborate with NBC Sports and motivate the team to generate exceptional creative executions that are on brand for Marketing and Production needs.• Lead creative campaigns for Peacock\'s sports portfolio including the NFL, MLB, Premier League, Olympics, PGA, BIG 10 College Football & Basketball, Notre Dame, Tour de France, Motocross and WWE.• Directed campaigns for Peacock\'s largest, record-breaking events: The NFL Wildcard Exclusive,(23M viewers, then the most-streamed live event in U.S. history) and the Paris Summer Olympics (Most watched Olympics ever,+40% vs. prior.) • Head a team of writer/producer/editors and outside vendors as the lead visionary of each project. Provide guidance on the creative POV of content to reach multiple audience targets with unique creative executions.• Collaborate cross-functionally with Strategy, Product, Performance Marketing and Growth teams to align creative with KPI\'s.• Build and define and steward the Peacock brand as it relates to our industry-leading sports content.
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor's degree
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