Erik de Cruz
Sr Director of Sales @Viking
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WORK HISTORY
Sr Director of Sales @Viking
Los Angeles, CA, US
Led the sales strategy for North American trade distribution, achieving consistent year-over-year growth in partner-driven bookings. • Cultivated and strengthened relationships with national account consortia and top-tier agencies, driving double-digit revenue growth. • Directed annual contract negotiations, aligning partner incentives with corporate revenue and profitability goals. • Collaborated cross-functionally with marketing, PR, and media to launch impactful trade campaigns and co-branded promotions.
ABOUT ERIK DE CRUZ
Strategic, results-driven sales leader with 15+ years of experience driving revenue growth and building high-impact trade partnerships in the cruise and travel industry.Currently serving as Senior Director of North America Sales at Viking Cruises, I lead sales strategy for the North American trade distribution channel, partnering with national account consortia, top-tier agencies, and cross-functional teams to deliver consistent year-over-year growth.My career has been defined by:• Scaling national and regional sales organizations• Negotiating complex, high-value partner contracts• Building long-term relationships with consortia and key trade partners• Launching trade-focused sales and co-branded marketing initiatives• Aligning sales, marketing, revenue management, PR, and media to maximize performanceI am known for a collaborative leadership style, data-driven decision making, and the ability to translate market insights into actionable growth strategies. Passionate about developing high-performing teams, optimizing go-to-market strategy, and driving measurable ROI in competitive environments.
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