Erik Brobjer
Member of the Board of Directors @Simsen Diagnostics
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WORK HISTORY
Member of the Board of Directors @Simsen Diagnostics
Göteborg, SE
Simsen Diagnostics is a Swedish cancer diagnostics company specializing in ultra-sensitive detection of tumor mutations through analysis of ctDNA (circulating tumor DNA) and liquid biopsies. The technology enables early detection of minimal residual disease (MRD) and supports more precise treatment decisions in oncology. I am on the board of directors representing Gobia Enterprises.
EDUCATION
AstraZeneca school (LIF education)
Medical education arranged by Astra Zeneca, mandatory to work in pharmaceutical sales roles
School of Business, Economics and Law at the University of Gothenburg
MSc, Marketing, Accounting and Finance
University of Gothenburg
Conflict resolution and negotiation (30 ECTS)
AchieveGlobal
Personal Selling Skills (PSS), Several courses in sales technique and sales management
Styrelseakademien
Certified Board Member
Selected additional training courses
Leading at the front line/ Building winning brands (Novartis), Leadership for specialists (AZ)
Universitat de Barcelona
As part of my BSc I spent one semester at the University of Barcelona
MiL Institute
Global Leadership Development Program
SKILLS
ABOUT ERIK BROBJER
Life science executive with 20+ years of experience spanning pharma, medtech and diagnostics — from frontline sales to global P&L, strategy and executive leadership. I have led international sales and marketing organizations, built product portfolios, driven commercialization, and operated at the intersection of strategy, operations and market execution.My background combines large global organizations (Mölnlycke, Essity, AstraZeneca) with entrepreneurial and family-owned environments (Abigo, Circius Pharma), and board roles in innovative diagnostics and IVF start-ups. I focus on translating market insight into clear positioning, scalable commercial models and profitable growth — often bridging R&D, regulatory, operations and commercial teams.I am particularly passionate about turning strong technology and evidence into successful market adoption in professional healthcare channels.
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