Erik Bood

About Erik Bood

Sales Director | National Sales Leadership | Building High-Performing TeamsI lead sales organizations that deliver sustained growth by aligning people, process, and performance. With 15+ years in OEM and dealer-based environments, I’ve built and developed high-performing field teams, optimized dealer networks of 200+ locations across the U.S. and Canada and driven consistent market share and revenue gains at the national and regional level.Currently serving as a Senior National Sales Manager, I specialize in transforming sales organizations—establishing clear operating models, performance standards, and accountability systems that enable teams to execute at scale. My leadership style blends data-driven decision-making with hands-on talent development, ensuring strategy translates into measurable field results.I’m known for building strong cross-functional partnerships across sales, marketing, finance, and product, and for using analytics and retail insights to identify performance gaps and unlock growth opportunities at the dealer, district, and regional levels.What I Bring• Sales organization design, standard work, KPIs, and compensation alignment• Leading leaders—developing managers into future senior sales executives• Dealer and channel strategy in complex, independent retail environments• Go-to-market execution and enterprise-level sales planning• Data-driven retail performance optimization and market expansion• Executive-level communication and influenceCareer Recognition North American Regional Retail Manager of the Year (2023) North American Market Development Manager of the Year (2018, 2019) District Retail Manager of the Year (2014)I’m passionate about building sales teams that win in the market and growing the next generation of sales leaders.

Experience

1. Senior National Sales Manager

   YANMAR America

   Mar 2025 — Present · Vancouver, WA, US

   Lead national field sales and dealer support operations across North America for Yanmar’s Rural Lifestyle Division. Own sales strategy, organizational design, and dealer channel performance, with responsibility for scaling the sales organization and aligning execution to long-term corporate growth objectives.Key Focus & ImpactBuilding and scaling a national sales organization by redesigning roles, processes, performance standards, and operating rhythms to support sustainable growth.Establishing standardized KPIs, field execution models, and accountability systems to improve performance consistency and forecast reliability.Leading dealer network optimization initiatives, including new dealer standards and onboarding processes that improve quality, engagement, and customer experience.Partnering with executive leadership to define multi-year sales strategy, organizational planning, and compensation alignment.Developing sales leaders through structured coaching, clear career pathing, and succession planning.

Education

• Marylhurst University

  Bachelors, Business Management

  2010

Skills

• Public Speaking
• Business Analysis
• Mentoring
• Territory Development
• Strategic Partnerships
• Team Leadership
• Competitive Analysis
• Contract Negotiation
• Territory Management
• Selling
• Training
• Customer Satisfaction
• Sales Management
• Negotiation
• Business Process Improvement
• Forecasting
• Cold Calling
• Sales & Marketing
• Sales Presentations
• B2b Marketing
• Sales Process
• Business Process Analysis
• Territory Startup & Turnaround
• Account Management
• Management
• Team Building
• Direct Sales
• Performance Management
• Crm
• Solution Selling
• Problem Solving
• Strategic Planning
• Leadership
• Retail
• Marketing
• Business Strategy
• Team Management
• Inventory Management
• Business-to-Business (B2b)
• Microsoft Office