Eric Zhinin

About Eric Zhinin

Bilingual brand strategist, data analyst, and creative professional dedicated to helping people and companies connect authentically with diverse audiences through storytelling, cultural insight, and strategic innovation. With a decade of experience spanning global media, multicultural marketing, and data-driven advertising, my work blends creativity, analytics, and purpose to build lasting partnerships and elevate brand relevance.Led high-impact advertising sales initiatives across digital, social, and traditional platforms. Strategic partnerships with top agencies and marketplace insights unlocked multimillion-dollar growth opportunities for culturally influential brands across sports, entertainment, and lifestyle categories. Campaign execution spanned iconic media platforms, with a focus on major tentpole events and multicultural audience engagement.Visionary leader consulting brands across sports, media, health, real estate, finance, and eCommerce—crafting tailored brand strategies that drive measurable results. Mission-driven advocate for community empowerment and personal wellness, with experience developing purpose-led platforms rooted in storytelling, social impact, and human potential.Lifelong learner with certifications in data analytics, leadership, digital marketing, DE & I, and wellness coaching. My expansive training combines analytical and emotional intelligence with creative fluency to transform insights into meaningful strategies. Whether scaling brand equity, unlocking untapped markets, or shaping compelling consumer narratives, this approach operates at the intersection of culture, performance, and purpose.

Experience

1. Operations Specialist

   U.S. Coast Guard

   May 2025 — Present · New Haven, CT, US

   Serving as a U.S. Coast Guard Petty Officer 3rd Class Reservist specializing in maritime operations, navigation, and command center communications to support the service’s mission of safeguarding lives, protecting national waters, and ensuring maritime security. Trained in operational planning, situational reporting, and search and rescue (SAR) coordination using advanced radar, navigation, and communication systems.Grounded in teamwork, integrity, and service, this role reflects an ongoing commitment to leadership development, operational precision, and contributing to one of the nation’s most trusted maritime forces.

Education

• Boston University

  Bachelors, Economics

  2005 — 2009