Eric Willingham
Analytics Engineer @US Pharmacopeia
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WORK HISTORY
Analytics Engineer @US Pharmacopeia
Maryville, TN, US
Leading analytics strategy for USP’s e-commerce rebuild (Project Firebird), defining an event-driven data layer and Web SDK mapping approach aligned to future AEP adoption.Designed a custom Analytics Implementation SDK that standardizes event collection, automates contextual data retrieval, and reduces developer effort and variability.Built CI/CD validation gates to test analytics-related API endpoints and ensure consistent, reliable context data before deployment.Implemented governance and quality controls using a custom data layer validator to ensure accurate, XDM-aligned tracking across the site.Serve as a cross-team partner driving clarity, reducing defects, and improving the reliability of USP’s analytics foundation.
EDUCATION
St. Petersburg College
Associate of Arts, Information Technology
University of South Florida
Bachelor of Science, Information Systems
SKILLS
ABOUT ERIC WILLINGHAM
Senior Digital Analytics Engineer with 8+ years of experience in event-driven tracking, XDM schema design, ACDL data collection, and Web SDK mapping. I use AI—especially ChatGPT—as a strategic accelerator for solution design, rapid prototyping, and validating technical approaches. While my AEP work focuses on the developer side (XDM, ACDL, Web SDK), I’m a fast learner ready to expand into CJA and AJO. Known for simplifying complexity, improving data quality, and bridging business and technical teams.
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