Eric Willingham

About Eric Willingham

Senior Digital Analytics Engineer with 8+ years of experience in event-driven tracking, XDM schema design, ACDL data collection, and Web SDK mapping. I use AI—especially ChatGPT—as a strategic accelerator for solution design, rapid prototyping, and validating technical approaches. While my AEP work focuses on the developer side (XDM, ACDL, Web SDK), I’m a fast learner ready to expand into CJA and AJO. Known for simplifying complexity, improving data quality, and bridging business and technical teams.

Experience

1. Analytics Engineer

   US Pharmacopeia

   Aug 2025 — Present · Maryville, TN, US

   Leading analytics strategy for USP’s e-commerce rebuild (Project Firebird), defining an event-driven data layer and Web SDK mapping approach aligned to future AEP adoption.Designed a custom Analytics Implementation SDK that standardizes event collection, automates contextual data retrieval, and reduces developer effort and variability.Built CI/CD validation gates to test analytics-related API endpoints and ensure consistent, reliable context data before deployment.Implemented governance and quality controls using a custom data layer validator to ensure accurate, XDM-aligned tracking across the site.Serve as a cross-team partner driving clarity, reducing defects, and improving the reliability of USP’s analytics foundation.

Education

• St. Petersburg College

  Associate of Arts, Information Technology

  1986 — 1989

• University of South Florida

  Bachelor of Science, Information Systems

  1989 — 1995

Skills

• Microsoft Sql Server
• Sdlc
• Databases
• Javascript
• Web Applications
• Sql
• Software Development
• Integration
• Css
• Business Process Mapping
• C#
• Ajax
• Jquery
• Html
• Mvc
• Version Control
• Angularjs
• Solr
• Java
• Git
• Xml
• Web Development
• Scss
• Bootstrap
• Asp.net Mvc
• Adobe Analytics
• Node.js