Eric Williams
Crm Manager @Samsung SDS
Signup · Get unlimited contacts
WORK HISTORY
Crm Manager @Samsung SDS
I own CRM delivery for a major European subsidiary, shaping CRM priorities and execution across lifecycle activity, flagship launches and always-on programmes to support commercial and customer objectives.As the primary CRM authority for the local market, I translate commercial goals into clear CRM priorities, delivery plans and trade-offs, and influence journey design and targeting approach across a broad product portfolio.CRM delivery is led through a team of Adobe Application Consultants, with clear accountability for prioritisation, quality and execution.Long-term lifecycle programmes are balanced with high-volume commercial activity through structured prioritisation and capacity planning, alongside continuous improvement of CRM ways of working to support consistency and scalability.
ABOUT ERIC WILLIAMS
I’m a CRM Manager with 11+ years’ experience owning CRM delivery, prioritisation and execution across complex consumer environments.My background is rooted in campaign delivery and marketing automation, which means I bring a strong practical understanding of how CRM actually works day to day - from segmentation and journey design through to execution at scale.That delivery experience now underpins how I operate as a CRM Manager: making clear decisions, setting realistic plans, and ensuring CRM activity is reliable, relevant and aligned to business goals.I’ve led CRM delivery across flagship launches, always-on programmes and lifecycle journeys, working across acquisition, onboarding, engagement and retention.I’m comfortable balancing long-term lifecycle thinking with short-term commercial pressure, and I’m often brought in to add structure, clarity and momentum to busy CRM environments.I’m currently focused on CRM Manager and Lifecycle CRM Manager roles where I can take end-to-end ownership, work closely with engaged teams, and help build CRM programmes that scale effectively and deliver long-term value. I continue to develop my capability across modern CRM and marketing automation platforms, including Braze, where I’m now certified.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.