Eric Ott

About Eric Ott

I’m an Executive Creative Director with 25+ years of experience leading creative strategy at the intersection of brand, systems, and business outcomes.I currently serve as Founder and Executive Creative Director of HiFiSPIN, where I partner with leadership teams to shape creative vision, build scalable brand systems, and align creative execution with organizational goals. My work spans regulated, B2B, and consumer-facing industries including beverage, medical, financial services, nonprofit, and technology.Across my career, I’ve operated in agency leadership, founder-led environments, and long-term in-house roles. I’ve led multidisciplinary creative teams, collaborated directly with CEOs and CMOs, managed budgets and vendors, and implemented processes that allow creative work to scale without losing clarity or integrity.My strength lies in bridging creative ambition with operational discipline. I focus on setting clear creative direction, developing teams, and building systems that enable creativity to perform consistently at a high level. I value taste, but I prioritize judgment. I value innovation, but I measure impact.I’m most effective in environments where creative leadership is expected to influence strategy, not just execution, and where creative is viewed as a business driver rather than a support function.Open to Executive Creative Director and Head of Creative leadership conversations.

Experience

1. Founder & Creative Director

   Hifispin Creative

   Jan 2017 — Present · Dover, NH, US

   Led all creative production efforts, including video, web, print, photography, and digital branding. Presided over all sales activities, from lead generation to closing, cultivating strong, long-term relationships with clients beyond final delivery. Headed all new business development opportunities, engaging with local businesses and professionals to generate leads and expand market presence. Developed online presence through strategic social media marketing. Ensured seamless execution of projects by coordinating timelines, resources, and client feedback, maintaining high standards of quality and client satisfaction. Managed all vendor relationships and contract negotiations, securing favorable terms to maximize profitability and maintain quality standards- Delivered high-impact creative campaigns and met varied client needs through customized creative solutions such as training videos and product reveals for Heine USA, digital branding and packaging design for the cannabis industry, e-commerce WordPress websites for consumer brands, and comprehensive marketing materials for medical clients such as prosthetics company Cornell in Massachusetts- Maintained client relationships and adapted to market changes during the COVID-19 pandemic, navigating challenges in video production due to facility restrictions and exploring alternative creative strategies

Education

• NHCTC - Manchester

  Associates Degree, Graphic Design

  1987 — 1990

• Spaulding High School

  HS Diploma

  1983 — 1987

Skills

• Indesign
• Dreamweaver
• Illustrator
• User Experience
• Logo Design
• Graphic Design
• Mac
• Databases
• Twitter
• Youtube
• Corporate Identity
• Facebook Marketing
• Art Direction
• User Interface Design
• Css
• Windows
• Marketing
• Social Media Marketing
• Powerpoint
• Email Marketing
• Graphics
• Advertising
• Magazines
• Sharepoint
• Direct Mail
• Social Networking
• Microsoft Exchange
• Adobe Creative Suite
• Pre-Press
• Typography
• Mac Os X
• Brochures
• Image Manipulation
• Quarkxpress
• IT Management
• Web Design
• Online Advertising
• Project Management
• Microsoft Office
• Proje