Eric Wachs

About Eric Wachs

Meet Eric Wachs: a highly accomplished professional with an impressive 20-year career in advertising and startups. A trend-spotter with a keen entrepreneurial spirit, Eric has consistently driven the success of numerous companies across the advertising and sponsorship landscape. With a knack for identifying emerging trends and a strategic consulting prowess, he is the go-to resource for C-level executives aiming to boost revenue and unlock new growth opportunities across gaming, sports, music or wellness. Embrace innovation, embrace success - with Eric.Eric began his journey as an Account Executive at MyDamnChannel, an early online video branded content platform which he led to record revenues. He was recruited by Miniclip, a pioneering startup that played a pivotal role in revolutionizing casual gaming. His strategic mindset and exceptional client management skills contributed to the company\'s growth, ultimately leading to its acquisition by Tencent.As a co-founder of Fullbottle, one of the early creator marketplaces, Eric demonstrated his visionary leadership by recognizing the rising influence of the creator economy. He facilitated collaborations between brands and content creators, capitalizing on the exponential growth potential within the branded content landscape. Eric\'s ability to identify emerging trends and leverage innovative approaches enabled Fullbottle to establish itself as a prominent platform in the creator space.Building on his successes, Eric assumed the role of Director of National Sales at Live Nation, the world\'s largest live event company. Here, he showcased his strategic acumen by identifying non-endemic brands who could effectively reach audiences via live event sponsorship. By unlocking the power of live events as a catalyst for brand engagement, Eric created new revenue streams that helped Live Nation grow its business.Continuing his impactful journey, Eric joined theScore as Vice President of Partnerships, where he developed and executed the company\'s go-to-market strategy for advertising and sponsorships revenue. His entrepreneurial mindset and operational expertise helped theScore navigate the ever-evolving esports landscape, effectively capitalizing on emerging opportunities and establishing the company as an industry leader.

Experience

1. Sr Director Brand Partnerships

   Live Nation Entertainment

   Jan 2024 — Present · Beverly Hills, CA, US

Education

• University of Arizona

  Bachelor’s Degree, Sociology

Skills

• Web Video
• Mobile Advertising
• Mobile Marketing
• Digital Strategy
• Doubleclick
• Comscore
• Sponsorship
• Rich Media
• Brand Management
• User Experience
• Marketing Strategy
• Web Analytics
• Strategy
• Integrated Marketing
• New Media
• Creative Direction
• Online Advertising
• Social Media Marketing
• Google Analytics
• Media Planning
• Management
• Online Marketing
• Business Development
• Brand Development
• Digital Marketing
• Strategic Partnerships
• Digital Media
• Product Marketing
• Ad Networks
• Mobile Devices
• Display Advertising
• Account Management
• Interactive Marketing
• Marketing Communications
• Campaign Management
• Entertainment
• Behavioral Targeting
• Advertising Sales
• Advertising
• Ad Serving