Eric West
Director of Sales & Operations @Norcada
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WORK HISTORY
Director of Sales & Operations @Norcada
EDUCATION
Alberta School of Business, University of Alberta
Bachelor of Commerce (BCom)
University of Alberta
Master of Business Administration - MBA
ABOUT ERIC WEST
As Director, Sales at Norcada, I lead a team of high-performing sales professionals in the MEMS and photonics space. I have five years of experience in sales and account management in telecommunications and SaaS sales, and a Master of Business Administration degree from the University of Alberta. My core competencies include coaching sales metrics & data analysis, sales leadership, and process improvement. I work with my team to develop and execute effective sales strategies, optimize sales processes and systems, and monitor and analyze their KPIs to effectively coach. I also foster a culture of collaboration, communication, and motivation among my team members, and provide them with supportive and candid feedback to help them achieve their goals.
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