Eric Russell

About Eric Russell

I don’t just build go-to-market strategies, I engineer growth engines. For over two decades, I’ve been the force behind service launches, product positioning, and high-performance teams that ignite revenue and accelerate adoption. I’m the strategic partner execs call when they need bold vision and flawless execution. From zero-to-one product and service launches to scaling global GTM operations, I turn complexity into clarity and clarity into action. A master of story-driven messaging, I translate deep technical value into business outcomes that convert. I energize sales teams with field-ready tools, align product and revenue teams with laser-sharp focus, and build the kind of cross-functional momentum that wins markets. CAREER HIGHLIGHTS Crushed revenue goals for a $4M business unit through high-impact GTM plays and next-level customer enablement. Launched Quisitive’s first Microsoft Copilot service owning early AI market share and sparking new pipeline. Reimagined the Fuse onboarding experience, slashing delivery timelines by 50% and elevating customer satisfaction. Named Employee of the Year for delivering transformational impact across revenue, operations, and team culture. CORE SUPERPOWERS Go-To-Market Strategy Growth Acceleration Magnetic Messaging🧠 Competitive Intelligence Product Launch Mastery Sales Enablement Customer Journey Mapping Buyer Persona Development Retention Strategy Voice of the Customer Data-Driven Decision Making Marketing AnalyticsIf you’re looking for someone to build the engine, fuel the rocket, and steer the launch let’s talk. I make big ideas real, and I deliver results that stick.

Experience

1. Director, Presales

   Quisitive

   Oct 2024 — Present

   I’m driving GTM transformation and accelerating enterprise sales velocity. Handpicked to lead go-to-market execution, presales strategy, and enablement for Microsoft Cloud solutions including M365, Azure, and Dynamics 365. I thrive on streamlining sales operations through AI-powered automation and delivering smarter, faster, more scalable pursuit strategies. Impact Highlights:• Orchestrated support for a $50M+ enterprise pipeline, hitting 97% of quota the top-performing region nationwide• Engineered an AI-powered proposal automation system, cut proposal time by 50% and reduced pursuit costs by 20%• Co-created GTM playbooks that led to a 4x increase in average deal size via roadmap-based, consultative selling• Elevated team performance by mentoring 24+ presales and delivery pros boosting conversion rates by 40%

Education

• The University of Texas at Arlington

  Bachelor of Science - BS

Skills

• Mobile Devices
• Microsoft Technologies
• Mobile Solutions
• Software Development
• Professional Services
• Laboratory Automation
• Integration
• Project Management
• Gas Chromatography
• Sales
• C#
• Lims
• Software as a Service (Saas)
• Business Development
• Sharepoint
• Laboratory Informatics
• Biotechnology
• Requirements Analysis
• Mass Spectrometry
• Cloud Computing
• Enterprise Software
• Liquid Handling
• Crm
• Consulting
• Gc-Ms
• Sdlc
• Mobile Applications
• Product Development
• Office 365
• Data Systems
• Informatics