Eric Stafford

Lead Industrial Designer @LiveWire

Milwaukee, WI, US

Led the industrial design of the LiveWire Del Mar, Mulholland, and Alpinista motorcycles, defining their visual identity, ergonomics, and user experience.Created key design sketches that set the vision for each product, guiding the development from concept to production.Worked closely with Color, Materials & Graphics, Engineering, Portfolio, and Marketing teams to design motorcycles that balance cost, user needs, and premium aesthetics while delivering best-in-class design, quality, and user experience.