Eric Stafford
Lead Industrial Designer at LiveWire
- Role
- Lead Industrial Designer at LiveWire
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Eric Stafford
Eric Stafford is an industrial designer with 15+ years of experience transforming…
Experience
Lead Industrial Designer
Jul 2021 — Present · Milwaukee, WI, US
Led the industrial design of the LiveWire Del Mar, Mulholland, and Alpinista motorcycles, defining their visual identity, ergonomics, and user experience.Created key design sketches that set the vision for each product, guiding the development from concept to production.Worked closely with Color, Materials & Graphics, Engineering, Portfolio, and Marketing teams to design motorcycles that balance cost, user needs, and premium aesthetics while delivering best-in-class design, quality, and user experience.
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