Eric Wilson
Business Development Marketing Manager @Tenet Healthcare
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WORK HISTORY
Business Development Marketing Manager @Tenet Healthcare
Houston, TX, US
Lead the design and execution of a multi-phase physician referral strategy targeting PCPs, urgent care centers, and emergency departments across orthopedics, sports medicine, and pain management.Built a centralized outreach and referral tracking system using Excel and HubSpot CRM, providing real-time visibility into provider engagement, referral trends, and campaign ROI.Analyze referral pipeline and market data to identify high-value partnerships and optimize outreach cadence, enabling targeted engagement with 200+ community providers within the first six months.Deliver executive-level reporting to physicians and practice leadership, translating data into actionable insights and identifying new growth opportunities across service lines.Serve as a strategic liaison between marketing, operations, and clinical leadership to align growth initiatives with patient access and care delivery.
EDUCATION
Stephen F. Austin State University
BBA, Marketing
Stephen F. Austin State University
Bachelor of Arts - BA, Marketing
SKILLS
ABOUT ERIC WILSON
I lead healthcare marketing and business development strategies that grow physician referrals, strengthen service lines, and expand market presence across competitive healthcare environments.Currently at Tenet Health, I partner with physicians and practice leadership to design and execute data-driven referral strategies across orthopedics, sports medicine, and pain management. My work sits at the intersection of relationship-building, analytics, and operational execution — translating market insights into sustainable growth.Previously, during a long tenure at Texas Children’s Hospital, I helped shape service line messaging, deepen primary care relationships, and drive referral growth through targeted outreach, physician education, and market analysis. I’ve led teams, exceeded revenue and referral goals, and supported both academic and community-based care models.I’m known for bringing structure to complex markets, building trust with clinicians, and using data to focus effort where it delivers the greatest impact — always with patient access and care quality at the center.Always open to thoughtful conversations with people focused on building smart, sustainable healthcare growth.
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