Mark Ericson

About Mark Ericson

I specialize in helping cable operators diagnose and resolve complex network performance problems in HFC broadband networks.My work focuses on identifying and mitigating issues in the return path that degrade DOCSIS performance, including ingress, spectrum noise, grounding and bonding deficiencies, and plant maintenance challenges.Over the past three decades, I have worked closely with MSO engineering and maintenance teams to evaluate new technologies, run field trials, and deploy solutions that improve network reliability and broadband performance.Today, I serve as Vice President of Sales and Business Development in the United States for CPAT Technologies, where I help introduce advanced ingress and egress monitoring solutions to cable operators. My work recently helped secure a national deployment agreement with a Tier-1 U.S. cable operator for ingress detection technology.Through my advisory company, Sustainable Engineering & Innovation (SEI), I also collaborate with operators and technology vendors to evaluate tools that improve cable network performance and help engineering teams identify the root causes of return-path issues.Areas of expertise include:• Return Path Diagnostics• Ingress and Egress Detection & Mitigation• DOCSIS Network Performance\\• HFC Network Troubleshooting• Cable Plant Maintenance• Spectrum Analysis & Noise Investigation• Grounding & Bonding Integrity• Broadband Infrastructure Technology EvaluationMy goal is simple: help cable operators understand what is happening inside their network and identify technologies that solve real problems in the field.

Experience

1. Vice President of Sales and Business Development

   Cpat Technologies

   Jan 2018 — Present

   Spearheaded sales and marketing strategies for major MSO corporate accounts in the cable TV industry. • Collaborated with cross-functional teams to enhance production forecasting and operational efficiency. • Achieved a 25% increase in annual sales through targeted marketing initiatives and relationship management. • Secured a national purchase agreement with a Tier-1 U.S. cable operator for technology deployment.Technologies and Systems: • Ingress detection systems • Leakage detection systems • Autonomous monitoring • Return path spectrum analysis • Cable plant ingress localization • Mobile ingress detection

Education

• University of Massachusetts Lowell

  Bachelor of Science - BS, Industrial Technology

• Mercer University Stetson-Hatcher School of Business

  Master of Science - MS, Technology Management

Skills

• Product Management
• Product Marketing
• Sales
• Sales Management
• Sales Process
• Rf
• Marketing Strategy
• Leadership
• Contract Negotiation
• Building Relationships
• New Client Prospecting
• Corporate Sales Presentations
• Cross-Functional Team Leadership
• Strategic Partnerships
• Direct Sales
• Competitive Analysis
• Unified Communications
• Technical Presentations
• National Account Development
• Account Management
• Contract Negotiations
• Website Development
• Prospecting New Accounts
• Revenue Forecasting
• Expense Budget Management
• New Business Development
• Corporate Sales Management
• Management Consulting
• Strategic Consulting
• Consulting
• Sales Presentations
• Technical Training
• Business Development
• Business Strategy
• Start-Ups
• Fiber Optics
• Telecommunications
• Broadband
• Strategic Planning
• Management