Eric Jones

Senior Website Manager @Xsolla

US

Lead and execute Xsolla’s global web strategy and roadmap for xsolla.com, ensuring alignment with executive priorities and quarterly revenue objectives to drive the website’s performance as a leading demand-generation engine.• Drove a 240% increase in site traffic and a 250% surge in user engagement over 24 months, positioning xsolla.com as a core engine for qualified pipeline growth.• Builds and optimizes web pages, landing pages, and content / campaign assets in CMS platforms (WordPress, Webflow, Strapi), ensuring responsiveness, accessibility, and conversion alignment.• Drives web marketing initiatives to improve customer experience (CX), user experience (UX), and SEO performance.• Conducts recurring SEO, web performance, and UX audits using analytical tools and frameworks, integrating findings into iterative roadmap enhancements for continuous optimization.• Leads technical and content SEO initiatives, including schema markup, Core Web Vitals, metadata optimization, and internal linking strategies to improve rankings and conversions.• Manages relationships with external SEO and digital agencies, ensuring ROI and strategic alignment with pipeline targets.• Collaborates cross-functionally with product, design, UX, copywriting, engineering, and marketing teams to scope, prioritize, and launch new features and global content experiences.

Academy of Art University

Master of Fine Arts - MFA

Ohio University

Bachelor of Specialized Studies