Eric Shiffman
VP of Product Marketing @Yieldmo
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WORK HISTORY
VP of Product Marketing @Yieldmo
Yieldmo is an advertising technology company that operates a smarter version of an exchange that differentiates and increases the value of ad inventory for buyers and sellers. We capture and interpret unique, privacy-compliant, predictive signals that increase engagement, and use that data to curate inventory in real-time through machine learning and optimization. We surface the highest performing inventory for advertisers, which in turn increases monetization for publishers. Learn more here https://vimeo.com/yieldmo/aboutus-subtitle
EDUCATION
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (M.B.A.), Emphases in Strategy and Marketing
University of Michigan
BA, Business Sociology
SKILLS
ABOUT ERIC SHIFFMAN
Accelerating the growth of Yieldmo, an advertising creative and media results…
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