Eric Schotland

About Eric Schotland

SUMMARY B2B, B2C, eCommerce marketing leader who loves building brands and growing dynamic-thinking businesses. Armed with an entrepreneurial work ethic, a sense of humor and a candid approach to bringing teams together to deliver integrated marketing solutions and realized growth. Known for having a healthy amount of curiosity who embraces the unknown, re-examines the big picture and is passionate about understanding the needs of the customer. Specifically, I help eCommerce companies develop meaningful methods of nurturing the specific audiences that want to purchase their products (over and over again). These proven methods work well in Direct-to-Consumer (DTC), Business-to-Business (B2B) or a combination of both environments. Exceptional results realized with both established organizations and start-ups. A few examples are shown below.+ The Kansas City Steak Company (an aging eCommerce brand) was completely rebranded and reborn through 14 strategically integrated marketing channels to become the #2 steak and gourmet food, direct-to-consumer (DTC) company behind Omaha Steaks. Results include $50M top-line and 300% realized sales growth.+ N8 Essentials, a start-up in the health and wellness space that introduced 70+ SKUs through eCommerce (DTC), Private Label (B2B), Retail and Amazon and grossed over $5M in year 2.+ B.E. Smith (B2B healthcare) which scaled over 16x to become #1 in healthcare executive leadership services and sold for $160M in cash. We live in a mobile-driven world where purposeful, nimble brands (of all sizes) that align with their audience\'s values will be the real winners of customer’s hearts and wallets. I’m excited to be a part of building those brands. EXPERTISE Performance, Integrated and Content Marketing, Creative Development and Execution, Brand Building, Strategic Planning, Channel Development, Direct to Consumer (DTC), eCommerce, Business-to-Consumer (B2C), Business-to-Business (B2B), CPG, Sales Funnel Optimization, Data-Driven Analysis, SEO, SEM, PPC, Website Design, Customer Journey Mapping and Customer Experience, Social Media Marketing (incl. TikTok), Influencer and Affiliate Management, Copywriting, PR, RFP Process, Contract Partner Management, Coaching and Cross-functional Team Management, Project Management, WooCommerce, Shopify, WordPress.NET, Square, SquareSpace, Wix, Google Analytics, Facebook Business, SEMRush, Helium 10, Amazon Seller Central, GS1 GTIN, Adobe Creative Suite, Microsoft Office Suite

Experience

1. Chief Marketing Officer

   Pure Workplace Solutions

   May 2022 — Present · Kansas City, MO, US

Education

• The University of Kansas

  Bachelor of Fine Arts - BFA, Graphic Design