Eric Saldanha

About Eric Saldanha

I am a marketing professional with a passion for applying creative and innovative thinking to solve business problems. I excel at strategic planning and execution of how a company goes to market and positions its products and services to meet their customers’ needs. Over my career, I’ve enjoyed the opportunity to work with organizations that recognize the vital role marketing plays in growing a business and those that value data-driven decision making. I have proven results in a wide range of marketing disciplines, including product and brand management, communications, and operations. My industry experience includes health care, benefits/business insurance, payroll, banking, and non-profits. I\'ve taken pride in being customer-focused (both external and internal) and adaptable in fast-paced, dynamic environments across diverse teams. Respect and integrity are two of the most important values I’ve demonstrated over my career.Community involvement is very important to me and I’ve been fortunate to work for companies that share this vital commitment. I believe in the maxim “we are stronger- together” and I look for opportunities to partner with my employer to build and support our communities.

Experience

1. Marketing Consultant (B2c)

   Synchrony

   Jun 2024 — Present · Buffalo, NY, US

   Working with the key partner cobrand marketing team developing and executing programs driving acquisitions, cardholder spend and engagement. Collaborates with key partner Acquisition, Lifecycle and Digital Marketing Leaders to drive efficient, effective, and timely execution of marketing programs. Leads critical marketing capabilities like retention and upgrade efforts that span across cobrands to drive portfolio growth.• Team subject matter expert in all Marketing Reviews, Legal & Compliance Reviews• Supports key partner marketing program development and execution including creative development and execution, campaign workbook set up and approval oversight, collateral management, legal reviews and revisions, and marketing services / outside agency management• Leads the internal campaign review process and coordinate materials needed for each (e.g, Legal, Compliance, Fair Lending, Offer Review Board)• Manages campaign execution and fulfillment as needed for partner• Develops and manages Purchase Order/Invoice requests for OEM partners and Synchrony suppliers• Acts as a key liaison between Verizon Marketing Team & Synchrony Legal Team• Supports the oversight of campaign overview / tracking / results documents across Acquisitions and Lifecycle and create repository for campaign summaries / results• Supports documentation needs for any remediation required within Marketing• Provides support for other strategic projects, as needed

Education

• Nichols School

  High School Diploma, English, History

• The Johns Hopkins University

  BA, Social & Behavioral Sciences

  1989 — 1993

• University of California, Davis - Graduate School of Management

  Master of Business Administration - MBA, Marketing

  1998 — 2000

Skills

• Market Research
• Microsoft Word
• Product Marketing
• Program Management
• Projects
• Leadership
• Fundraising
• Marketing Strategy
• Product Development
• Performance Management
• Employee Training
• Powerpoint
• Microsoft Excel
• Project Management
• Process Improvement
• Marketing
• Sales
• Healthcare
• Business Development
• Filemaker
• Adobe Acrobat
• Strategy
• Training
• Staff Management
• Management
• Access
• Sales Force Development
• Strategic Planning
• Territory Management