Eric Rickert

Manager, Member Experience @4As

New York, NY, US

The 4As is the advertising industry\'s oldest and largest trade association, representing agencies that manage approximately 85% of total U.S. advertising spend.Currently serving as a de facto transformation lead, owning a significant structural redesign of how the organization delivers and monetizes its services — spanning operating model design, governance frameworks, and phased enterprise rollout- Leading end-to-end operating model redesign: restructuring service delivery architecture, defining scope boundaries between service lines, authoring governance frameworks, and managing phased rollout across the organization- Architecting cross-functional automation workflows spanning intake, scheduling, CRM capture, activity tracking, and reporting — operationalizing advisory delivery at scale- Authored the organization\'s first formal Service Blueprint, establishing service standards, onboarding flows, and cross-team role clarity as the foundational governance document for the new model- Defined advisory service operating model from scratch: positioning framework, scope guardrails, and service-level structures to protect revenue and enable scalable delivery across a distributed team

University of Kentucky

Bachelor of Arts (B.A.)

Michigan State University

Master's