Eric R. Berger
Marketing Director, Snacks @The Hain Celestial Group
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WORK HISTORY
Marketing Director, Snacks @The Hain Celestial Group
New York, NY, US
Led the team in building a $400MM natural snacks business, including Sensible Portions Garden Veggie Snacks and Garden of Eatin\' tortilla chips brands, the largest business at Hain. Drove +$50MM in growth (+27%), for Sensible Portions Garden Veggie Snacks brand in FY22. Spearheaded the strategy to grow Sensible Portions Garden Veggie Snacks +$40MM,+23% in FY23. Led and mentored brand team and cross-functional team to overcome many supply chain challenges (due to Covid-19) to launch 30 new items in 18 months. Develops annual growth strategy for Sensible Portions Garden Veggie® Snacks and Garden of Eatin\'® Tortilla Chip brands. Leads brand team and cross-functional team, drives innovation strategy, P&L optimization, packaging design, capacity expansion, consumer insights, business analytics and advertising. Held this role until 2023.
EDUCATION
D'Amore-McKim School of Business at Northeastern University
Master of Business Administration - MBA, Marketing
Bentley University
Bachelor of Science - BS, Marketing
ABOUT ERIC R. BERGER
Energetic and passionate marketing leader who establishes a clear vision and strategy to build equity and drive growth for small brands and iconic brands, such as M&M’S, SNICKERS, NUTELLA and FERRERO ROCHER. Vast experience leading agency teams to develop engaging brand content and integrated advertising campaigns. General Management approach to the business, taking responsibility for all aspects of the brand. Thrive at analyzing businesses to identify opportunities to magnify growth of healthy businesses, pioneer new businesses, and revive declining businesses. Recognized for fostering high-performing brand teams and cross-functional teams, emphasizing the value of collaboration.
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