Eric Points
Product, Marketing and Strategy Leader
- Role
- Principal Product Marketing Manager at TransUnion
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Eric Points
Over twenty (20) years of product management and marketing experience in the…
Experience
Principal Product Marketing Manager
Jun 2021 — Present
Product marketing for a $200MM business unit (formerly Neustar) that delivers data and software solutions to international enterprise and service provider customers. Solutions include: authentication, fraud prevention, digital transformation, and mobile messaging.• Create strategic business plans which includes identifying market problems, defining segments, personas, developing messaging, conducting competitive research, and setting pricing structure.• Build story-based sales enablement materials that describe how offerings uniquely address a market problem - pitch decks, solutions sheets, videos, ebooks, whitepapers• Develop high quality thought leadership content that drives demand generation throughout funnel.
Education
University of Miami
Master of Arts, International Affairs
1992 — 1994
University of Virginia
Bachelor of Arts, Foreign Affairs
1990 — 1992
Skills
- Co-Location
- Marketing
- Iaas
- Vendor Management
- Ip-Vpn and Vpls Services
- Product Marketing
- Mpls
- Vpn
- Sip
- Voip
- Data Center
- Sales
- Ethernet and Ip Services
- New Business Development
- Ip Vpn
- Cross-Functional Team Leadership
- Ethernet
- Vpls
- Networking
- Strategy
- Leadership
- Telecommunications
- Product Development
- Cloud Computing
- Wireless
- Pricing
- Ip
- Business Development
- Strategic Partnerships
- Network Security
- Managed Services
- Go-to-Market Strategy
- Product Management
- Pragmatic Marketing
- Management
- Program Management
- Unified Communications
- Enterprise Storage
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