Eric P.

About Eric P.

Audience targeting, CRM, and marketing data leader with deep experience designing…

Experience

1. Business Intelligence Manager Data Analysis Manager

   Cox Automotive Inc.

   Mar 2018 — Present · Chicago, IL, US

   As the database management expert, my responsibilities include performing data analysis, constructing marketing campaign lists, building email marketing automations/journeys, creating ETLs & data visualizations, and campaign reporting.Responsibilities:•Maintain our external marketing database identifying any issues that may need to be addressed in the source data and either fixing or submitting requests for those issues to be resolved promptly.•Covering over 10 separate brands/products, I process email/direct mail lists, segmenting the audience in a variety of ways depending on the strategy & goals of the campaign.•Successfully transitioned our marketing automation activities from Marketo to Salesforce Marketing Cloud, and utilizing Salesforce\'s Trailhead modules, self-taught on using the new tool to properly build automations & journeys.•Improved the ability to segment by job title by analyzing over unique job titles and creating a categorization system that gave each title specific identifiers, which could then be used to segment on job titles and select the appropriate audiences more effectively.•Reported on campaign results, attributing sales opportunities to the lists used for the campaign to credit marketing with driving the lead/opportunity. Also reported on digital marketing metrics.•Researched external list sources to acquire data to append to our existing contact records & provide new contacts which allowed other ways to segment our audience and reach new leads.•Performed data hygiene activities, identifying records requiring corrections, merging duplicates, and removing bad records/data.•Used best practices and troubleshooted any issues with the journeys/automations in Salesforce Marketing Cloud to ensure they worked as intended, escalating to Salesforce support when needed.•Created processes in Marketo to identify, suppress, remove, or update records so they could be excluded from or included in our email campaigns.

Education

• Southern Illinois University, Carbondale

  Bachelor of Science

• Prairie State College

  Associate in Applied Science

• Eastern Illinois University

  MBA

• College of DuPage

  Certificate in GIS (Geographic Information Systems)

Skills

• Project Management
• Salesforce.com
• Constant Contact
• B2b Marketing Strategy
• Demographic Analysis
• Access Database
• Direct Mail
• Microsoft Dynamics
• Strategic Planning
• Arcgis
• Marketo
• Digital Marketing
• Marketing Automation
• Netforum
• Statistical Data Analysis
• Management
• Data Management
• Database Marketing
• Marketing
• B2c Marketing
• Email Marketing
• Lead Generation
• Real Magnet
• Direct Marketing
• Marketing Strategy
• Circulation
• Adobe Campaign / Neolane
• Magazine Management
• Demographics
• Media Auditing
• Database Segmentation
• Customer Relationship Management (Crm)
• Crm
• Analysis
• Mailing List Management
• B2b Marketing
• Gis
• Marketing Campaign Analysis
• Product Management
• Google Adwords