Eric Orrantia

About Eric Orrantia

Seasoned sales executive with an established track record of success, I am passionate about helping companies exceed their goals and meet customer needs. With a deep understanding of the programmatic ecosystem and a knowledge of Video, Display, PPC, Social, and Native advertising, I have consistently acquired new clients while growing existing business.My expertise in Connected TV & OTT, Programmatic Advertising, Data Management Platforms, and Data-driven Marketing has allowed me to design successful sales strategies, lead teams, and build strong relationships with top Brands, Agencies and DSPs. Additionally, my experience in sales leadership, team management, pipeline, and CRM and Lead Management has enabled me to exceed revenue projections and T&E budgets.In my most recent role as Vice President of Ad Sales at ODK Media, Inc, I am a key member of the senior leadership team responsible for the Sales go-to-market strategy, organization design, and sales execution toward exceeding performance metrics. Prior to that, I co-founded and managed Evolution Media Group, LLC, where I focused on programmatic advertising solutions and managed sales processes and pipeline development.I am dedicated to promoting diversity, equity, and inclusion (DEI) in marketing and have experience in multi-cultural advertising. I have also presented at the C-level and have experience in delivering compelling presentations.I earned a Bachelor of Science degree from San Diego State University and have technical skills in Salesforce, Insightly, Hubspot, Quip, JIRA, Slack, and Winmo. I am excited about the opportunity to bring my skills and experience to your organization and help drive growth and success.

Experience

1. Vice President of Sales

   ODK Media

   Mar 2022 — Present · Orange County, CA, US

Education

• San Diego State University

  Bachelor of Applied Science (BASc), Kinesiology and Exercise Science

  1992 — 1995

Skills

• Web Analytics
• Saas
• Business Development
• Digital Marketing
• Digital Media
• Account Management
• Lead Generation
• Ad Networks
• Strategic Partnerships
• Networking
• Advertising
• Display Advertising
• E-Commerce
• SEO
• Ppc
• Email Marketing
• Sem
• Salesforce.com
• Affiliate Marketing
• Start-Ups
• Online Advertising
• Analytics