Eric Talve

About Eric Talve

I am a strategic and forward-thinking marketing professional with a proven track record…

Experience

1. Director, Product Marketing - Digital Training

   SANS Institute

   Dec 2022 — Present

   SANS is the leading authority in global cyber security education. SANS ongoing mission is to empower cyber security professionals with the practical skills and knowledge they need to make our world a safer place. Lead marketing initiatives for SANS Digital Training products by defining and executing Go-to-Market plans, marketing strategy, managing campaigns and sales enablement. Responsible for driving $150M+ in annual revenue. Campaign Development & Demand Generation • Lead Go-to-Market strategy and marketing plan execution for SANS Digital Training products, i.e. OnDemand and SANS Security Awareness platforms, focusing on revenue generation • Ensure SANS Digital Training websites are optimized for content delivery, including course demos, blogs, and live streams, and lead generation • Create assets including print, digital, social, paid, public relations and experiential to drive consumption • Track performance metrics and align across marketing team to make efficient and effective adjustments Market Research & Competitive Analysis • Develop an architecture around Digital Training that includes who to target, messaging, promotion strategy, and potential cross-sell opportunities. • Lead market research for Digital Training products to determine appropriate marketing mix, including paid media, paid search, social media, email to acquire new leads and nurture them through prospect journey • Lead competitive analysis on the trends, best practices, and insights to inform Sales and Operations • Collect direct customer feedback through surveys, webcasts, and live chats and package them to tell the SANS story

Education

• Binghamton University School of Management

  Bachelor of Science, Management - Marketing and MIS

  1998 — 2002

• New York University

  Master of Science - MS, Sports Business Marketing

  2005 — 2007

Skills

• Public Speaking
• Management
• Event Management
• Staff Supervision
• Budgets
• Corporate Events
• Operations Management
• Sponsorship
• Writing
• Marketing Strategy
• Social Media
• Strategic Planning
• Brand Management
• Account Management
• Advertising
• Sports Marketing
• Entertainment
• Strategic Partnerships
• Marketing Communications
• Leadership
• Financial Reporting
• Sales
• Event Planning
• Time Line Management
• Integrated Marketing
• Financial Analysis
• Customer Service
• Sponsorship Activation
• Sports
• Marketing
• Relationship Marketing