Eric Rosenberg

About Eric Rosenberg

A highly skilled marketing technology professional with vast experience in marketing automation, analytics, digital integrations, digital integrations, web design, web development, and web accessibility. Currently specializing in Salesforce Marketing Cloud, Personalization. Passionate about leveraging technical expertise to create dynamic, data-driven campaigns and solutions that drive measurable business results.Operating Systems:Windows, macOS, Linux UbuntuTechnologies & Platforms:Salesforce Marketing Cloud (Personalization, Pages), Adobe Creative Suite, Adobe Experience Cloud, Adobe Analytics, Adobe Target, Adobe Launch, Tealium iQ, Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio, Google Search Console, Google Marketing Suite, Google Web Designer, VSCode, Cloudflare Hosting, AWS Hosting (S3), Hyper-VDevelopment:HTML, CSS, JavaScript, SSJS, AMPscript, JSON, JSON-LD, PHP, Git, Github Bitbucket, LAMP Stack, cPanel, Claude AICore Skills:Marketing Automation, Email Marketing, Digital Marketing, SEO, UX Design, Web Design, Web Development, Wordpress, Responsive Design, Data Analysis, Data Modeling, Analytics Dashboard Creation, Hubspot, Data Reporting Automation, Data Merge, Mail Merge, PSD/AI to HTML Conversion, Template Creation, Troubleshooting, Software Support, ConsultingDesign & Creative:Graphic Design, Print Design, Digital Design, Digital Asset ManagementBusiness Platforms:Microsoft Office Suite, Outlook, SharePoint, Teams, Slack, IBM WebSphere, Monday, HubspotAssessments:Gallup Strengths: Input, Relator, Learner, Achiever, CompetitionMyers Briggs: ENTP - The Visionary/Debater/Innovator

Experience

1. Sr Associate, Head of Digital Marketing Analytics

   FNBO

   Mar 2022 — Present · Omaha, NE, US

   Driven over $55M+ in banking deposits and $38M+ AUM using cutting-edge personalization strategies, demonstrating the transformative power of data-driven marketing and personalization technologies.Strategic Marketing Technology Leadership: • Established scalable omni-channel one-to-one (1:1) marketing framework powered by Salesforce Marketing Cloud • Architected comprehensive Salesforce Marketing Cloud (SFMC) personalization ecosystem • Developed advanced targeting solutions using multi-dimensional data insights • Leveraged user segmentation & data extension technologies to optimize marketing performance • Engineered fully accessible (ADA & WCAG AA+) landing pages achieving compliance scores across multiple evaluation platforms (Level Access, Axe Accessibility, WebAIM WAVE) while delivering dynamic, personalized user experiencesTechnology Infrastructure & Innovation: • Architected & implemented enterprise-level marketing technologies across multiple platforms • Established omni-channel attribution models connecting internal & external marketing assets • Executed Tag Management platform migrations & integrations (Tealium to Adobe Launch) • Developed analytics frameworks to enable comprehensive marketing intelligenceTechnical Expertise: • HTML, CSS, JavaScript, SSJS, AMPScript, JSON • Specialized platforms: Salesforce Marketing Cloud, Tealium iQ, Adobe Launch, Google Tag Manager • Expert in automated content classification, dynamic product cataloging, & SKU generation • Designed real-time personalization solutions that significantly enhance user engagement & conversion rates

Education

• University of Nebraska-Lincoln

  Truncated to Career, Computer Science

  2005 — 2008

• Lincoln East High

  High School, General Studies

  2001 — 2005

Skills

• Google Analytics
• Photoshop
• User Experience
• Marketing for Small Business
• Html5
• Graphics
• Html
• Front-End
• Ibm Websphere Portal
• Web Project Management
• Jquery
• Php
• Cascading Style Sheets (Css)
• Wordpress
• Graphic Design
• Webmaster Services
• Ampscript
• Front End Developer
• Marketing
• Responsive Design
• Webmaster
• Event Planning
• Cross-Browser Compatibility
• Css3
• Google Tag Manager
• Front-End Design
• User Interface Design
• Web Content Management
• Web Development
• SEO
• W3c Validation
• Web Developer
• Psd to Html5
• Presentation Development
• Websites
• Social Media Marketing
• Google Webmaster Tools
• Cms
• Front-End Coding
• Web Services