Eric Lord
Brand and Product Marketing Strategist @Navy Federal Credit Union
Signup · Get unlimited contacts
WORK HISTORY
Brand and Product Marketing Strategist @Navy Federal Credit Union
Vienna, VA, US
Oversees execution of holistic, cross-channel marketing campaigns for Navy Federal Credit Union’s credit card acquisitions team, with a focus on driving new product bookings and revenue.• Develops and maintains the team’s strategic testing roadmap, including prioritization, test design, implementation, and performance analysis.• Manages advertising agency relationship for credit card acquisitions, acting as primary touchpoint for paid media campaign creative development, execution, reporting, and optimization.• Acts as internal marketing communications lead for credit cards, developing and presenting marketing POVs on emergent industry trends and campaign performance.
EDUCATION
Concordia University
Bachelor of Arts (B.A.), Foreign Languages
McGill University
Master of Business Administration (MBA), Global Strategy and Leadership
Università Bocconi
Master of Business Administration (MBA), International Exchange
Vanier College
DEC, Pure and Applied Science
SKILLS
ABOUT ERIC LORD
Digital marketing expert with experience in the social media and online video space. MBA graduate from McGill University. Proven ability to manage projects from development to execution. Strong ability to communicate across different cultures. Five years of international exposure on three continents. Proficient in English, French, Japanese, and Italian.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.