Eric McCrickard
Versatile and results-oriented Marketing and Project Leader with a proven track record across diverse industries, including live entertainment, financial services, non-profit organizations, and theme parks.
- Role
- Senior Marketing Consultant at LPL Financial
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Eric McCrickard
Versatile and results-oriented Marketing and Project Leader with a proven track record…
Experience
Senior Marketing Consultant
Jan 2021 — Present · Charlotte, NC, US
Designs and executes comprehensive digital marketing strategies, managing editorial calendars across blogs, e-newsletters, email campaigns, digital ads, and social media platforms to drive advisor engagement and achieve growth objectives.• Develops and optimizes lead generation workflows and niche prospecting processes for financial advisors, integrating LPL Financial tools to maximize business growth and client acquisition.• Negotiates advertising contracts for traditional media including print, billboard, and radio, securing competitive rates to expand brand visibility and audience reach.• Analyzes and reports on marketing performance metrics, tracking ROI and KPIs such as email click-through rates, social media engagement, and website traffic to inform data-driven improvements.• Coordinates with internal teams, external vendors, and compliance to maintain brand integrity, ensuring all digital and print content adheres to SEC, LPL, and FINRA regulations.• Provides personalized marketing coaching for advisor teams, assisting with event planning, seminar promotion, and cohesive messaging to strengthen client relationships and community presence.
Education
Elon University
Bachelor of Arts (BA) in Communications
Guilford Technical Community College
Associates of Science (AS) in Entertainment Technology
Skills
- Market Planning
- Press Releases
- Promotions
- Sponsorship
- Marketing Communications
- Budgets
- Social Media Marketing
- Marketing
- Fundraising
- Media Buying
- Marketing Event Planning
- Event Management
- Advertising
- Training
- Public Relations
- Event Planning
- Radio
- Sales Management
- Management
- Corporate Branding
- Publicity
- Social Networking
- Online Advertising
- Entertainment
- Digital Marketing
- Relationship Marketing
- Email Marketing
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