Eric Klein
Director of Strategy & Insights | Enterprise Data and Consumer Strategy for Music Festivals | Mentor
- Role
- Director, Strategy & Insights at C3 Presents
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Eric Klein
I’m a senior strategy and analytics leader focused on helping organizations make better decisions at scale — especially where data, technology, economics, and human behavior intersect.At C3 Presents and across the Live Nation festival portfolio, I lead enterprise strategy spanning analytics, digital platforms, consumer insights, and technology. My work sits at the intersection of executive decision-making and hands-on problem solving: setting direction, building systems, and stepping in technically when complexity or risk demands it.I’ve spent my career translating messy, real-world data into clarity — moving teams from what happened, to why it happened, to what we should do next. I care deeply about prioritization, judgment, and building systems (and teams) that are resilient, ethical, and effective over time.Alongside my work, I’m currently pursuing a Master of Arts in Biblical Counseling and Practical Theology through the Billy Graham School at The Southern Baptist Theological Seminary. This is growing my long-standing interest in formation, care, and helping people navigate responsibility, suffering, work, and calling with wisdom and integrity.I care deeply about helping people develop clarity, judgment, and resilience early in their careers. I’m especially open to conversations with young adults and early-career professionals about:• careers in music, data, analytics, and strategy• leadership and decision-making in complex organizations• integrating faith, values, and work• navigating responsibility, burnout, and growth• developing judgment, not just skillsOutside of work, I’m a lifelong learner who spends much of my time reading, writing, and studying—often in coffee shops, where I also meet with people one-on-one. I swim with a local masters team, serve in college ministry, and am drawn to music that tells the truth about human brokenness with honesty and hope.
Experience
Director, Strategy & Insights
Jan 2026 — Present · Austin, TX, US
Lead enterprise strategy across data, digital platforms, technology, and consumer insights for C3 and the broader Live Nation music festival portfolio• Translate complex operational, behavioral, and financial data into executive decision-making that drives revenue growth, fan experience, and long-term profitability• Architect and govern the full analytics lifecycle — from data sourcing and engineering to modeling, experimentation, and executive storytelling• Partner with Marketing, Merchandising, Ticketing, Finance, Customer Service, Operations, and Executive Leadership to identify and implement high-impact growth and efficiency initiatives• Personally contribute hands-on technical expertise (SQL, Python, Databricks, cloud platforms) on complex or time-sensitive initiatives where precision matters• Lead experimentation and optimization across pricing, conversion, lifecycle marketing, and customer experience to increase revenue per capita and lifetime value• Evaluate and integrate emerging technologies (AI/ML, automation, digital platforms) with a focus on real business outcomes rather than novelty• Build, mentor, and develop a high-performing team that values curiosity, clarity of thinking, and accountability
Education
Texas Christian University
B.S., Computer Science
Berklee College of Music
Misc Classes, Music Industry
2007 — 2007
The Southern Baptist Theological Seminary
Master of Arts, Biblical Counseling and Practical Theology
Skills
- Music Industry
- Advertising
- Leadership
- Software Development
- Rackspace Cloud
- Social Networking
- Social Media Marketing
- Management Consulting
- Digital Media
- Pastoral Care
- Google Analytics
- Amazon Web Services (Aws)
- Video
- Project Management
- Data Warehousing
- Student Counseling
- Analytics
- Agile Methodologies
- Management
- Strategy
- Marketing
- Digital Marketing
- Data Analysis
- Marketing Strategy
- Php
- Digital Strategy
- Email Marketing
- Web Development
- Business Analysis
- Start-Ups
- Wordpress
- Social Media
- Javascript
- Entrepreneurship
- Business Intelligence
- Sas
- Online Advertising
- Marketing Communications
- R
- System Administration
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