Eric Nowak

About Eric Nowak

Hello there!Please select from below: You\'re here to evaluate if I\'m the perfect match for the job.(Hint: Yes) You worked with me, know me, or stumbled upon a post I interacted with.If you answer is, and you’re not already convinced, please read on. Let\'s catch-up or connect.What I offer: SaaS/CX Expertise: With a foundation in Services, I bring mastery from the inside out. Creativity: Right place and time is crucial, but it\'s all in vain if the creative is subpar. Empathy: I genuinely care about the mission, and those around me.🤔 Curiosity: I have an insatiable appetite for learning. Can’t stop, won’t stop. Ideas: I’ll always bring fresh perspectives, and innovative approaches to the table.🤝 Collaboration: Nobody wants to work with a jerk, right? I\'m all about forming lasting bonds.Channels I know: Email SMS Push Web Print (Yes, it still exists) Facebook Ads, PLA, Display & SEMMy top passions: Consulting: I love challenging the status quo of \"because we\'ve always done it this way.\" Strategy: If there\'s a problem, we’ll overcome it. Expectations? I prefer to exceed them. Content Creation: Decks, case studies, guides, and beyond. Bring them on. Decoding Data: Let me analyze reports and data to illuminate the path forward. Leading: Whether it\'s guiding teams or managing business, I thrive on taking ownership.Some career metrics: Boosted a survey response rate from 0.01% to 12%. Doubled a top campaign\'s clickthrough rate with A/B testing. Created a company\'s highest revenue non-holiday email. Transformed an SMS program from worst to Top 3. Enhanced Display ads for a retailer, achieving a 10x CTR boost. Transitioned six tier one clients from red to green status. Proudly secured over 20 staff promotions in the last six years. Contributed to nearly $19MM in product, service, and renewal value.Most of the software I know:🤓 Salesforce (Marketing, Service & Sales Cloud), HubSpot, MailChimp, Oracle (Responsys & Eloqua), Constant Contact, Marigold Engage+(Cheetah Messaging), Google (Analytics, Docs, Sheets & Slides), Canva, Figma, Adobe (Marketo, Photoshop, Illustrator, Acrobat, DreamWeaver, InDesign, Frame.io & Lightroom), Chat GPT, YouTube, LinkedIn, Zoom, Microsoft (Teams, Word, Excel & PowerPoint), Facebook, JIRA, Trello, Confluence & DOMO.

Experience

1. Senior Consultant

   Softcrylic

   Mar 2024 — Present

Education

• The Art Institute

  Bachelor's in Graphic Design, Graphic Design

  2007 — 2011

• Elgin Community College

  Graphic Design

  1998 — 2002

Skills

• Email Marketing
• Web Design
• Graphic Design
• Logo Design
• Html
• Dreamweaver
• Adobe Creative Suite
• Advertising
• Graphics
• Photoshop
• Copywriting
• Campaign Management
• Social Media
• User Experience
• Direct Mail
• Multi-Channel Marketing
• Microsoft Office
• Css
• User Interface Design
• Photography
• Pre-Press
• Illustrator
• Indesign
• Quarkxpress
• Adobe Acrobat
• Flyers
• Newsletters
• Xhtml
• Google Analytics
• Desktop Publishing
• Training
• Technical Illustration
• Conceptual Design
• Web Graphics
• Banner Ads
• Typography
• Art Direction
• Email Design
• Presentations
• Front End Design