Eric Lemieux
- Role
- Vice President, Strategy and Innovation Managing Director of Iheart Innovation Lab at iHeartMedia
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Eric Lemieux
A results-driven marketing executive with 20 years of experience creating advertising…
Experience
Vice President, Strategy and Innovation Managing Director of Iheart Innovation Lab
Apr 2019 — Present
Recruited back to iHeartMedia to lead and revamp the newly created iHeart Innovation Lab - A multi-platform team that develops and executes big ideas for brands using the local content and distribution assets of radio, digital, audio streaming, social, podcasting, video, influencers, OTT, and live events. Leading a team of 15+ strategists, project managers, designers, sales ops, and national sales experts, the group\'s guiding spirit is to fuse big ideas with on-the-ground execution to solve client challenges in a bold, strategic, and effective manner. iHeart Highlights: Generated over $100 million and counting of incremental revenue by finding new ways to make brands contextual and relevant in America\'s top markets Serves as a head liaison with cross-functional divisions, developing new systems in establishing ideas, answering partner assignments, working with influencers, executing campaigns, motivating teams, and improving overall efficiencies Grew and trained a prospering team of pre-sale strategists, project managers, designers, sales operations, and interns to create an efficient and team-oriented work culture Defines brand mission and values by shaping video, audio, editorial, influencer, and social creative, setting tone and direction for original content across multiple iHeartMedia platforms
Education
State University of New York at Oswego
Bachelors of Arts - BA, Broadcasting and Mass Communications
Skills
- Business Development
- Event Management
- Marketing Strategy
- Online Advertising
- Creative Problem Solving
- Management
- Marketing
- Radio
- Television
- Advertising Sales
- Social Media Marketing
- Digital Marketing
- Branding
- Broadcast
- Sponsorship
- Team Management
- Digital Media
- Entertainment
- Integrated Marketing
- Digital Strategy
- Professional Mentoring
- Advertising
- Event Planning
- Social Media
- Sales Promotion
- Creative Direction
- Strategic Partnerships
- Facilitation
- Partnerships
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