Eric Layland
AI & Marketing Modernization Leader | CPMAI Certified | Driving Responsible AI Adoption, Governance & Data Strategy | Team Leadership in Marketing, Ops & Technology
- Role
- Advisory Council Member at Harvard Business Review
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Eric Layland
I help organizations turn AI ambition and needed marketing modernization into operational…
Experience
Advisory Council Member
Aug 2024 — Present · Seattle, WA, US
HBR Advisory Council: A member of the Harvard Business Review Advisory Council, an opt-in research community of business professionals.Members of the HBR Advisory Council share their views and opinions with peers and the staff of Harvard Business Review to influence the magazine, website, books and other content to better meet readers needs.
Education
Marketing Experiments Certification
Certificate, Search Engine Marketing
Coursera
Certificate, OKR Goal Setting Framework
San Diego State University
Bachelor of Science - BS, Business - Marketing
The Design Thinking Academy
Certificate, Design Thinking
Massachusetts Institute of Technology
Certificate, Artificial Intelligence: Implications for Business Strategy
University of Washington
Certification, Project Management
Skills
- Digital Marketing
- Sem
- Online Marketing
- Ppc
- SEO
- Digital Strategy
- Web Analytics
- Online Advertising
- Social Media Marketing
- E-Commerce
- Marketing
- Social Media
- Conversion Optimization
- Google Analytics
- Lead Generation
- Marketing Strategy
- B2b
- Entrepreneurship
- Strategy
- Email Marketing
- Google Adwords
- Web Marketing
- Search Advertising
- Organic Search
- Digital Innovation
- Digital Media
- Analytics
- Mobile Marketing
- Customer Acquisition
- Business Development
- Landing Page Optimization
- User Experience
- Interactive Marketing
- Smo
- Integrated Marketing
- Direct Marketing
- Program Development
- Account Management
- B2b Marketing
- Online Lead Generation
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