Eric Kubler
Tour Marketing at Live Nation | Project Manager | Entertainment Marketer
- Role
- Tour Marketing Coordinator at Live Nation Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Eric Kubler
Hey! I\'m Eric, a marketing professional specializing in the music and entertainment…
Experience
Tour Marketing Coordinator
Jul 2023 — Present · Beverly Hills, CA, US
Provide comprehensive administrative and marketing support to the Tour Marketing team, ensuring seamless execution of marketing plans for 40 different artists and six to seven figure budgetsHighlights:• Marketing Management: Successfully oversaw cross-platform marketing campaigns for high-profile tours including Noah Kahan, Slipknot, Stephen Sanchez, and Billie Eilish, ensuring consistency across all promotional materials and platforms. Managed budgets up to seven figures while increasing ticket sales by 10x over a one-week period by creating an organic social strategy with artist team. Conducted A/B testing of creative materials and implemented customer segmentation strategies to optimize marketing reach.• Cross-functional Collaboration and Stakeholder Engagement: Partnered with artist management, venue marketing teams, and sponsorships to coordinate tour logistics, promotional materials, and event details, securing high-impact partnerships with brands like SiriusXM and Urban Outfitters. Developed data-driven recommendations for marketing channel optimization and audience engagement• Strategic Market Research and Fan Analysis: Conducted in-depth fan research, customer segmentation, and market analysis using Tableau to track fan sentiment, monitor social conversation, and analyze genre trends. Leveraged advanced data analytics to provide insights for marketing strategies, developing targeted marketing approaches based on detailed demographic and behavioral research.
Education
Pepperdine Graziadio Business School
Master of Business Administration - MBA
Freie Universität Berlin
Music History, Literature, and Theory
2016 — 2016
University of California, Riverside
Business, Business Management
2014 — 2018
Skills
- Event Planning
- Leadership
- Microsoft Office
- Social Media
- Public Speaking
- Marketing
- Art
- Social Networking
- Customer Service
- Microsoft Word
- Research
- Microsoft Excel
- Powerpoint
- Music
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