Eric Krantz

About Eric Krantz

I am an accomplished leader with extensive history of revamping and optimizing organizational marketing initiatives and maximizing ROI by driving all aspects of internal and external communications. I\'m adept at developing and implementing effective strategies for marketing / brand communications, including media relations, crisis communications and social media. I have a proven ability to build and drive teams of top-level talent that consistently meet or exceed aggressive performance objectives. I\'m a creative, resourceful problem-solver with demonstrated talent for creating robust corporate and brand messaging solutions. My colleagues and customers have noted my exceptional relationship-building and interpersonal skills.Areas of Expertise:Strategic Planning - Thought Leadership - Brand Storytelling - Media Relations & Outreach - Crisis Communications - Content Strategy & Creation - Executive Messaging - Social Media - Press Releases - Paid Media - Marketing Measurement & Analysis - Case Studies - Budget Management - Trade Shows - Analyst Relations - Blogging & Editorials - Brand Journalism - Digital Newsrooms - Employee Advocacy - Government Relations - Investor Relations Support - Program ManagementCommunications Tools & Platforms: Cision media monitoring & measurement - Google Analytics digital measurement - LinkedIn Elevate employee advocacy - PRNewswire press releases - Rival IQ competitor analysis - Yammer internal communications - Spredfast social media content management - Synthesio social listening & measurement - MS Office Suite

Experience

1. Director Corporate Marketing

   Verra Mobility

   Aug 2021 — Present · Charlotte, NC, US

   Leads the development and implementation of the company\'s marketing and communications strategies and programs. Manages brand guidelines, procedures and processes. Develops strategy and content to increase brand awareness and visibility with external audiences, including current and potential customers, shareholders and prospective employees.

Education

• Clemson University

  Bachelor of Arts - BA, English

• Clemson University

  Master of Arts - MA, Professional Communications

Skills

• Corporate Social Media
• Research
• Strategic Planning
• Creative Writing
• Newsletters
• Marketing
• Corporate Communications
• Editing
• Advertising
• Business Development
• Corporate Affairs
• Marketing Communications
• Social Networking
• Social Media Marketing
• Press Releases
• Digital Strategy
• Crisis Communications
• Project Management
• Public Relations
• Internal Communications
• Media Relations
• Strategic Communications
• Social Media