Eric Kobel

Global Enablement Specialist @ActiveCampaign

Built scalable global enablement programs—including Customer Impact Academy and Ownership Mindset—to transform post-sales teams from cost centers into revenue-driving functions, directly supporting the company’s shift from GRR to NRR, achieving an NRR lift from 98% to 102% over three quarters.Integrated Sandler sales methodology across onboarding and customer success, creating a shared GTM language for discovery, qualification, and expansion conversations; enabled 65 (and growing) customer-facing reps through structured coaching, reinforcement tools, and scenario-based simulations.Designed and operationalized Customer Impact Academy, an 8 week global enablement framework that equips support specialists with career-pathing and commercial acumen—protecting $450K in renewal revenue during its pilot quarter and expanding internal Customer Success flex capacity.Developed “Ownership Mindset” enablement series to build business acumen and revenue accountability across customer teams, integrating NRR metrics, pipeline visibility, and success planning into daily workflows.Scaled enablement impact globally through data-driven program design—using CRM analytics, performance dashboards, and enablement adoption data to iterate content and demonstrate measurable improvements in ramp time, retention, and customer lifetime value.Partnered cross-functionally with Sales, Marketing, and Product Enablement to ensure consistency in methodology, messaging, and customer lifecycle strategy—creating a unified GTM enablement motion across pre- and post-sales teams.