Eric Kobel

About Eric Kobel

I design enablement strategies that drive behavior change; combining learning design, sales methodology, and AI-enhanced development to support go-to-market teams. At ActiveCampaign, I lead programs that help Customer Success, Onboarding, and Account Management teams improve retention, expansion, and product adoption.My work spans onboarding, strategic coaching, and GTM enablement tied to new product launches. I collaborate with Product Marketing, Sales, and Customer teams to translate messaging into scalable programs that align with revenue outcomes.Certified in the Sandler Selling System, I bring structured sales methodology into learning programs that support consistent execution and growth across the customer journey. Focus areas: Enablement strategy, sales methodology, product marketing collaboration, AI-informed learning, and cross-functional GTM alignment. Always open to connecting on enablement leadership, product marketing, or building scalable, strategic learning programs that help teams thrive.

Experience

1. Global Enablement Specialist

   ActiveCampaign

   Mar 2023 — Present

   Built scalable global enablement programs—including Customer Impact Academy and Ownership Mindset—to transform post-sales teams from cost centers into revenue-driving functions, directly supporting the company’s shift from GRR to NRR, achieving an NRR lift from 98% to 102% over three quarters.Integrated Sandler sales methodology across onboarding and customer success, creating a shared GTM language for discovery, qualification, and expansion conversations; enabled 65 (and growing) customer-facing reps through structured coaching, reinforcement tools, and scenario-based simulations.Designed and operationalized Customer Impact Academy, an 8 week global enablement framework that equips support specialists with career-pathing and commercial acumen—protecting $450K in renewal revenue during its pilot quarter and expanding internal Customer Success flex capacity.Developed “Ownership Mindset” enablement series to build business acumen and revenue accountability across customer teams, integrating NRR metrics, pipeline visibility, and success planning into daily workflows.Scaled enablement impact globally through data-driven program design—using CRM analytics, performance dashboards, and enablement adoption data to iterate content and demonstrate measurable improvements in ramp time, retention, and customer lifetime value.Partnered cross-functionally with Sales, Marketing, and Product Enablement to ensure consistency in methodology, messaging, and customer lifecycle strategy—creating a unified GTM enablement motion across pre- and post-sales teams.

Skills

• Teaching
• Time Management
• Profit
• Public Speaking
• Teamwork
• Loss Prevention
• Fashion
• Store Operations
• Customer Service
• Recruiting
• Valuation
• Research
• Event Planning
• Retail
• Microsoft Office
• Sales
• Marketing
• Communication
• Hiring
• Retail Sales
• Training
• Customer Satisfaction
• Investments
• Leadership
• Social Media
• Visual Merchandising
• Nonprofits
• Inventory Management
• Inventory Control
• Coaching
• Employee Training
• Management
• Microsoft Word
• Customer Experience
• Selling
• Powerpoint
• Microsoft Excel
• Apparel
• Store Management
• Merchandising