Eric Chan
Data Analyst: Mobile Growth, Performance Marketing & User Acquisition
- Role
- Data Analyst Ii at MobilityWare
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Eric Chan
Data Analyst in mobile gaming using Python, SQL and Tableau in mobile performance marketing, growth & user acquisition. Using data to drive insights to optimize advertising spend with networks, DSP and other advertisement partners.
Experience
Data Analyst Ii
Sep 2020 — Present · Orange County, CA, US
Overhauled, consolidated and automated existing marketing reporting using python jobs ETL into Snowflake to load into Tableau for visualization, allowing UA managers to interactively drill down into user cohorts’ up-funnel and down-funnel performance to identify risks and opportunities to optimize marketing spend. • Developed ETL python/SQL jobs running on kubernetes job scheduler to clean and prepare advertisement attribution data necessary to enable critical KPIs (CTR, IR, CVR, IPM, CPI, Retention, ROAS, ARPU, Payer %, etc) to be displayed by marketing channels, country, campaigns and creatives. • Oversaw mobile measurement partner (MMP) migration from Kochava to AppsFlyer, debugged data accuracy issues and tested AppsFlyer to ensure that UA operation will continue as smoothly as possible. • Managed user acquisition budget across 6 products/games, increased return on ad spend (ROAS) by optimizing paid user acquisition channels (Google UAC, Apple Search Ads, Facebook, TikTok, Unity Ads, AppLovin, MOLOCO, Liftoff, etc), increasing IPM through creative testing and optimizing ASO keywords/screenshots/icon in collaboration with creative team.
Education
UC Irvine
BS, Biology/Biological Sciences, General, GPA: 3.82
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.