Eric Kempton

About Eric Kempton

Dynamic marketing professional with over 20 years hands-on business development and marketing experience with a track record of growth and advancement within each organization. Possess a balance of creative and analytical strengths, a passion for analyzing business needs and applying learnings from industry trends to customer insights. Strong record of developing and implementing innovative marketing initiatives and sales strategies resulting in increased revenues and superior positioning for long term growth. Successful management experience in building, developing and leading teams to achieve company objectives. Proven ability to develop key product and service offerings which add value, resonate with customers and are easily presented by sales associates. Polished presenter and influencer in both formal and informal settings. Specialties: Strategic and tactical marketing Multi-channel marketing Employee development and mentoring Brand development Creative direction Varied lead generation initiatives Thought leadership

Experience

1. Senior Manager, Customer Marketing

   Canon USA

   Jan 2017 — Present · New York, NY, US

   Responsible for managing and developing a team of Integrated Solutions Product Specialists with the goal of generating awareness, building sales pipeline and achieving revenue targets. Proactive research on customers, markets, products, applications and services; analyzing product trends/markets to identify new opportunities on a national basis. Overseeing and editing content developed by marketing specialists including effective internal and customer facing campaigns, product launches, events, promotions, presentations, sales tools, proposal templates, showroom workflow, scripted demonstrations and sales training content. Development of effective and innovative pricing & promotion strategies for all respective products and services.

Education

• Sacred Heart University

  B.S.