Eric Kaye

About Eric Kaye

Technical Skills:• SQL• IBM Campaign 9, 10• Microsoft Excel (pivot tables and VLookups)• Microsoft PowerPoint• TableauTJX Summary:Senior Marketing Analyst supporting email segmentation strategy, conducting ad-hoc email and customer analysis, and having fun with data.Currently:• Set up and measure effectiveness of A/B email tests and control groups• Deliver monthly dashboards that track email database health and sources of email acquisition• Automate daily and weekly email campaigns in IBM Campaign to free up resources• Present email and customer analysis to key stakeholders in marketingMarketing Analyst leading segmentation for more than 1,400 email campaigns and helping all TJX North American brands with customer database analysis.Highlights:• Partner closely with all US and Canada brands to produce valuable insights from customer database• Create dashboards to highlight email campaign results, database health, and engagement trends• Recommend testing strategies for email campaigns to improve list retentionNix Summary:Intern helping the company launch. With Nix, I was trusted to create a digital and social media strategy, provide data on VC funding and company acquisitions, conduct market research and 1-on-1 interviews with specific target groups. Other highlights:• 2015 Mass Challenge Finalist• Organized the Nix team running group• Created a report to follow trends in activity trackers and wearable technologyDana-Farber Summary:My goal was to provide donors with meaningful ways to give to, and connect with Dana-Farber Cancer Institute and the Jimmy Fund. I helped implement new fundraising campaigns and email marketing strategies that increased annual revenue. Every day I brought a passion to the work I did to support the important mission of Dana-Farber’s lifesaving work. Other highlights:• Increased participation and giving in the Jimmy’s Team monthly giving program• Used data analysis to add more fundraising emails to annual campaigns• Helped develop social media strategy for Giving Tuesday• Co-chair Jimmy Memorial Golf TournamentBoston College 2016 MBAUniversity of Massachusetts, Amherst 2008 BS Sports ManagementMy bagel addiction fuels my running problem

Experience

1. Manager Marketing Analytics

   The TJX Companies, Inc.

   Mar 2022 — Present

Education

• University of Massachusetts Amherst

  B.S., Sports Management

  2004 — 2008