Ericka Wilcher
- Role
- Senior Director, Marketing at Xylem
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Ericka Wilcher
Career marketer applying my years of cultivated powers for good. Strategist at heart who…
Experience
Senior Director, Marketing
Apr 2016 — Present
Lead consultative team of creative services, digital and channel marketers, events managers, and trainers to support multiple Xylem Americas businesses. Build processes to engage in-house and outside marketing services to produce high quality campaigns. Team is responsible for managing communications channels and touchpoints along the full customer journey from awareness through retention. The team is regionally focused, but models and shares best practices with global marketing teams on being…
Education
Duke University
Bachelor of Arts, Sociology and African American Studies
The University of North Carolina at Chapel Hill
Master of Arts - MA, Multicultural Advertising
E4 Carolinas
Leadership Energy Carolinas
2018 — 2018
Skills
- Lead Generation
- Marketing Automation
- Marketing Communications
- Demand Generation
- Event Planning
- Event Marketing
- Integrated Marketing
- Content Marketing
- Brand Awareness
- Team Leadership
- Content Strategy
- Marketing Strategy
- Advertising
- Strategy
- Marketing
- Analytics
- Data-Driven Marketing
- Marketing Analytics
- Data Forensics
- Digital Marketing
- Marketing Management
- Market Research
- Building Relationships
- Vendor Management
- Market Analysis
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